B2B Marketing Strategy

& Targeted Marketing Consulting for Businesses

Hello, my name is Simone Uhl, and I support companies in establishing and growing their brand in the market through strategic B2B marketing, clear positioning, and precise target audience targeting.

My focus lies in B2B marketing, the development of effective marketing strategies, and the targeted alignment of communication and campaigns with relevant audiences. From the beginning of my studies, I knew I wanted to do more than just create visibility for brands — I wanted to strategically build, position, and sustainably strengthen them.

Experience in B2B Marketing, Strategy Development & Brand Building

I have gained extensive experience in renowned international companies, start-ups, and agencies in the following areas:

• B2B marketing & strategic brand positioning

• Development of marketing strategies & campaign planning

• Target audience analysis & audience targeting

• Sales promotion & business development

• Customer service & customer-focused communication

In my work, I have not only executed marketing activities operationally but have primarily thought and managed them strategically – with a strong focus on growth, brand impact, and measurable results in the B2B environment.

Lecturer in Marketing & Online Marketing

Today, I share my knowledge as a lecturer:

• DHBW Heidenheim: Online Marketing

• IU Augsburg: Marketing

Here, I teach practical knowledge in B2B marketing strategies, digital communication, online marketing, and target-oriented marketing.

Strategic Marketing Consulting for Businesses

Standing still is not an option for me. I continuously develop myself and my work and support companies in strategically aligning and improving their marketing activities for greater impact.

I work with:

• Start-ups

• Small and medium-sized enterprises (SMEs)

• Trades and craft businesses

• Solo entrepreneurs / freelancers

The goal is always a clear marketing strategy, precise target audience analysis and targeting, and a strong market positioning – especially in B2B marketing.

Creative and Strategic Marketing Solutions with Impact

With creativity, structure, and a clear understanding of target groups and market dynamics, I develop marketing solutions that work – from strategy development to implementation.

Feel free to get in touch if you want to optimize your B2B marketing strategy, define your target groups more clearly, or strengthen your brand sustainably.