Creativity in companies is lost in many places.

There are rules, structures, schedules, processes and well-worn, bored employees. Do we still have to be creative?

Creativity is innate in humans, but we have forgotten how to bring it home again and again and to encourage and challenge it. (Sidekick: I advocate creativity as a subject in schools!)
Creative people have groundbreaking inventions. Creative people give impulses, increase the process of ideas and the innovative spirit in the company.
Creativity techniques such as Design Thinking, Sketchbooking, the Walt Disney or the Preference Method help to awaken creativity from its twilight sleep.